<aside> 👋 I'm an art director and visual designer based in New York with 15 years of experience in the advertising & design industry. I craft and clarify brands for intentional, forward-thinking entrepreneurs looking to evolve.

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Email

📧 [email protected]

Website

💼 katelyngambler.com/portfolio

Experience

Owner & Designer

Katelyn Gambler, East Patchogue, New York – (June 2013 - Present)

• Independently manage a design studio specializing in branding and custom WordPress website design for content creators, influencers, and entrepreneurs.
• Produce on-brand and on-strategy designs across multiple digital products for publishers in the luxury, fashion, travel, lifestyle, food, and wellness industries.
• Analyze, schedule, budget, and communicate the entire project scope and timeline for the client from the onset of the project through the build and implementation.
• Proficient and efficient in storytelling, content design, product design, typography, UX/UI, and branding with a keen aesthetic sense of how these elements impact product function, shape the user experience, and move the conversation forward.
• Approach projects with a holistic and 360-degree view to create a unified outcome.
• Leverage user experience and user interface design to directly increase brand awareness, engagement, sales, clicks, conversation rates, and ROI.
• Identify emerging technology and trends within the design and development space.
• Collaborate and coordinate with copywriters, photographers, SEO specialists, and developers at necessary stages of the website design and development process to improve usability and project profitability.
• Represent the client when conducting initial internal reviews with developers for feedback to ensure quality assurance and proper implementation.

Principal Web Designer

Graphic Image Inc., Melville, New York – (June 2013 - September 2015)

• Led the design and integration of all web and digital assets as a key member of the in-house design team for a high-end leather goods company.
• Devised strategic solutions across every customer touch-point, and partnered with the President and other design department heads on weekly website changes and new digital initiatives.
• Worked with e-commerce and website manager to plan and execute e-mail campaigns targeting consumers, retailers, and distributors to stimulate sales, promote products as well as drive online traffic.